CONSULTING ADVISER
WE CAN ASSIST YOUR COMPANY THROUGH THE PROCESS OF EITHER ENTERING THE BRAZILIAN MARKET OR SUPPORT AN EXISTING BUSINESS. OUR EXPERTISE COMES FROM OVER 23 YEARS IN THE MARKET COVERING THE ENTIRELY SEGMENTS OF THE INDUSTRY AND WORKING ALONG WITH MAJOR WINE BRANDS AND DISTINCT DISTRIBUTORS.
BRAZILIAN MARKET DEFINETELY REQUIRES A LOCAL PROFESSIONAL TO DELIVER AGILITY AND TO BE THE BRIDGE BETWEEN MARKET REALITY, COMPETITION, NEEDS AND OPPORTUNITIES.
OUR SERVICES INCLUDE LEGAL ADVISER, LEGISLATION, ANALYSIS OF RESEARCH AND DATAS, FIND OPPORTUNITIES AND LEADS, SET STRATEGIES, BUSINESS PLAN AND PROBLEM SOLVER, WE HAVE THE SOLUTIONS TO IMPROVE YOUR BUSINESS PERFORMANCE AND TO GROW MARKET PRESENCE
MARKET INTELLIGENCE/STATISTICS
AT WINEHUB WE ARE FANATIC FOR MARKET DATAS, STATISTICS, CONSUMERS BEHAVIORS AND TRENDS, ALL THIS INFORMATIONS GIVE US A CLEAR VISION OF WHAT NEEDS TO BE DONE TO OUR PARTNERS AND BRANDS TO STAY COMPETITIVE , INNOVATIVE AND ONE STEP AHEAD OF THE COMPETITION.
WE KEEP OUR CUSTOMERS UPDATED BY SHARING INFOS SOURCED IN FOUR DIFERENT CHANNELS.
1. FROM OUR DAILY CUSTOMER BASE AND NETWORK (ON AND OFF TRADE)
2. LOCAL SPECIALIZED RESEARCH COMPANIES
3. PRESENCE IN WINE FAIRS NATIONAL AND INTERNATIONAL
4. FROM POINT OF SALES SOURCED FROM OUR TRADE MARKETING TEAM AND OUR OWN CONSUMERS RESEARCH
BRANDING/MARKETING
WE GOT TOGETHER SKILLED AND EXPERIENCED WINE PEOPLE TO FORM A SPECIALIZED MKT TEAM CAPABLE OF ADAPTING AND DEVELOPING BRANDING AND PROMOTIONAL CAMPAIGNS TO BOOST YOUR BRAND EXPOSURE AND SALES.
WE ASSIST OUR BRANDS IN CREATING MARKETING STRATEGIES AND EXECUTE A CALL TO ACTION CALENDAR TO EVERY CHANNEL OF THE BUSINESS, INCLUDING COMERCIAL, PROMOTIONAL, TRADE-MARKETING, DIGITAL AND PUBLIC RELATION.
WE CAN SUPPORT YOUR MKT TEAM BY GUIDING INTO MARKET STUDIES, CUSTOMERS, CONSUMERS PROFILES AND TOOLS TO EXECUTION.
OUR TEAM INCLUDES, PROJECT MANAGER, CUSTOMER SERVICE, SENIOR MARKETING DIRECTOR, SOCIAL MEDIA EXPERT, WINE EDITOR, WINE CONTENT GENERATOR, DESIGNER, ILLUSTRATOR
COMERCIAL/CUSTOMER SERVICE
THE BRAZILIAN MARKET IS INFORMAL AND WITH ITS OWN PECULIARITIES AND COMPLEXITY,
WINERIES NEEDS ASSISTANCE TO SHORTEN BARRIERS, IDENTIFY NEW BUSINESS, SUIT COMMERCIAL TERMS, DELIVERING COMPETITIVENESS AND AGILITY REQUIRED ON DAILY OPERATION.
OUR ROLE IS TO HELP OUR CUSTOMERS TO UNDERSTAND THE LOCAL BUSINESS CULTURE, PRESENT A OVERVIEW OF THE KEY PLAYERS IN THE MARKET, IN ADDITION SHARING TECHNIQUES AND HELP TO STRENGTH RELATIONSHIPS WITH BUYERS AND CATEGORY MANAGERS.
THIS PROXIMITY AND UNDERSTANDING BETWEEN SUPPLIER, DISTRIBUTOR AND CONSUMERS, ALLOWS US TO BE MORE ASSERTIVE IN THE PLANNING, EXECUTION AND MEASUREMENT OF STRATEGIC ACTIONS.
AS PART OF OUR COMERCIAL SUPPORT, WE PROVIDE EDUCATIONAL PROGRAM, WORKSHOPS AND EVENTS FOR DISTRIBUITORS.
TRADE MARKETING/POINT OF SALES
THE KEYWORD IN THE WINE MARKET TO BOOST BRANDING AND PERFORMANCE IS (POINT OF SALE), 80% OF THE DECISIONS ARE MADE WHEN CONSUMERS ARE AT THE STORES FACING UP THE WINE CATEGORY.
WE UNDERSTAND THE IMPORTANCE OF PLACING OUR WORK-FORCE WHERE THE CONSUMERS ARE AND WHERE THE CONVERSION OF BRANDING INTO ENGAGING AND SELL OUT HAPPENS.
WE OFFER A COMPLETE SOLUTION FOR TRADE-MARKETING, FROM SUPERVISORS, SALES PROMOTERS, MERCHANDISING, TRAINING AND TASTING TEAM. WE ARE ABLE TO ACTIVE YOUR BRAND MESSAGE AND PRESENCE IN THE STORES BY INCREASING EXPOSURE, POSITIONING, CONTROLING STOCK LEVELS AND RUPTURES, CREATING AND APPLYING WINE DISPLAYS, EXHIBITIONS AND PROMOTING EXPERIENCE BY RUNNING WINE TASTING AND CUSTOMERS EVENTS.
OUR MOTTO IS “STACK IT HIGH AND WATCH IT FLY.
TRADING/DISTRIBUTION
WINEHUB OFFERS TRADING AND DISTRIBUTION SERVICES TAILORED TO MEET YOUR BUSINESS NEEDS. WE PARTNERSHIP WITH A TRADE COMPANY THAT OFFERS A FULL SERVICE IN THE SUPPLY CHAIN. RANGING FROM IMPORTATION, NACIONALIZATION, WAREHOUSING, DISTRIBUTION AND LOGISTIC.
WE MANAGE THE ENTIRELY PROCESS INCLUDING: COMERCIALIZATION, STOCK LEVELS, FINANCE ACCOUNTING, SUBMIT WINES AT THE MAIN MARKETPLACES AND SETTING UP THE DISTRIBUITION AMONG THE CURRENT REPRESENTATIVES.
THIS NEW BUSINESS MODEL HAS BECOME POPULAR AMONG WINE ENTREPRENEURS AND INVESTORS BY GIVEN A OPPORTUNITY TO LAUCH YOUR BRAND BY DETAINED THE ENTIRELY PROCESS OF THE OPERATION AND BEING ABLE TO SET UP YOUR OWN STRATEGIES AND DISTRIBUTION MODEL.
WINE FAIRS/WINE EXHIBITIONS
THE GATEWAY TO ENTRY IN A MARKET IS EITHER HAVING A BUSINESS DEVELOPER OR PARTICIPATING IN WINE FAIRS. WINEHUB HELPS YOU TO SET A PERFECT MARKET APPROACH.
WE SHARE THE CALENDAR AND OVERVIEW OF THE WINE TRADES SHOWS AND FAIRS ORGANIZED IN BRASIL. OUR ANALYSIS COVERS, COSTS, LEVEL OF IMPORTANCE AND TARGET PUBLIC, CONVERSION RATE AND OUTCOME RESULTS.
WE ASSIST OUR CUSTOMERS WITH REGISTRATION, ALLOCATION, HANDLING WINE SAMPLES, STAND DESIGN, STAFF, TRANSLATOR, KEY VISITORS AND BUSINESS PROFILE, MAILING AND CONTACTS, PUBLIC RELATIONS AND ORGANIZATION OF EXTRA ACTIVITIES WITH KEY CUSTOMERS.
WINE EVENTS/EXPERIENCE
FOR WINEHUB, WINE EVENTS ARE THE MOMENT TO SHARE OUR PASSION FROM VINE TO THE GLASS AND SHOW OUR CREATIVITY AND EXPERTISE ON PROMOTE WINE CULTURE AND BRAND EXPERIENCE.
EITHER LAUCHING OR REINFORCING A WINE BRAND ATTRIBUTES, PROMOTING A PARTICULAR WINE REGION OR AIMING TO ENGAGE RETAILERS AND FINAL CONSUMERS TO MASTERING KNOWLEDGE ABOUT YOUR WINES, WE DELIVER IT ALL.
FROM PROJECT DESIGN AND EXECUTION, INCLUDING DISRUPTIVE VISUAL CONTENT, SCENOGRAPHY, AROMA PANEL, ATTRACTIONS AND GETHERING THE TARGET CONSUMERS AND CREATE A BUZZ IN THE WINE MARKET. WE LOVE TO DO IT.
